Folio

L’Oréal     Professionnel   Christmas Packs

L’Oréal Professionnel is the professional products division of L’Oréal Group.

Folklore created beautiful apothecary inspired packages for the hair care packs capturing the Parisian culture of L’Oréal. We are super proud to be able to say that the packs sold out nation wide.

/ Concept Creation
/ Package Design
/ Print Production
/ Photography
/ Photoshopping

Tendency Design

 

Tendency offers communication outcomes in the areas of digital strategy, websites & online marketing.

Corporate identity & name developed to highlight Tendency’s greater understanding of the human element of online experiences.

/ Naming
/ Positioning
/ Brand Identity
/ Website Design


Bikram Yoga Peninsula

Bikram Yoga Peninsula is a yoga studio based in Mornington, Victoria.

Folklore created an organic icon that captures the energy and dynamism at the heart and the heat of Bikram. The juxtapositional use of the colour blue to the essence of Bikram yoga, works to promote a sense of physical and mental tranquility and inner spiritual peace.

Bikram Yoga is a unique series of 26 stretching and strengthening postures and 2 breathing exercises, performed in a room heated to 40°C for 90 minutes.

/ Brand Identity
/ Marketing
/ Signage


Site Watch

Site Watch provides onsite surveillance & real time observations at building sites.

Folklore created a striking and contemporary brandmark, expressed across stationary, signage and a website.

/ Brand Identity
/ Stationary
/ Website Design & Build
/ Signage


Mokee

Mokee produces high quality, bold and cutting edge bedlinen for men.

The playful and contemporary duvet designs introduce personality and art into the bedroom.

To all the blokes out there who are in search of some cool bed art… goodbye florals, hello Mokee.

mokee.com.au

/ Market Research
/ Brand Strategy
/ Brand Positioning
/ Duvet Designs
/ Print Marketing
/ Stationery


La Máscara Beverage Co.

La Máscara offers premium alcoholic beverages with an emphasis on high quality natural ingredients, superior craftsmanship and fresh new flavour combinations.

/ Branding
/ Packaging
/ Marketing
/ Operations
/ Web & Digital Design
/ Social Media
/ PR & Events


Matrix Biolage

Matrix is a global brand with American roots, delivering natural and accessible haircare products.

The Matrix Biolage range introduces scientific innovation and superior haircare. Folklore designed these eye catching duo product packs, with unique patterns inspired by nature.

/ Packaging Design

 


OHM

OHM is one of Melbourne’s leading full service Accounting and Business Advisory firms.

Folklore worked closely with the OHM team to develop the company’s Brand Identity and new Positioning – Adding Value, Creating Advantage. The identity reflects the company’s core purpose of protecting and growing their client’s wealth.

ohm.com.au

/ Market Research
/ Brand Strategy
/ Brand Positioning
/ Brand Identity
/ Copy Writing
/ Website Design
/ Print Marketing
/ Digital Marketing
/ Signage
/ Stationery


Steward Wealth

Steward Wealth is a new boutique, independently owned financial advisory and wealth management firm.

Folklore created and developed a premium, timeless brand with a contemporary edge. The icon, inspired by the name Steward (referring to a lord’s most trusted employee, who manages his castle and estate) infers the parapet of a castle, a lord’s banners and arrows moving upward.

/ Brand Positioning
/ Brand Identity
/ Marketing
/ Website look and feel
/ Signage


padpod

padpod is a simple, light weight and infinitely adjustable accessory for your iPad and eReader.

This is a strategically named consumer brand which allies as the perfect accessory for digital devices.

The bespoke, custom packaging was designed for high impact and playful in-store display. The triangular shaped packaging also highlights and reflects padpod’s unique feature tetrahedron base. So simple, yet so effective.

/ Naming
/ Positioning
/ Brand Identity
/ Posters & Flyers
/ Packaging Design
/ Marketing

Big W

Big W is one of the largest chain of department stores in Australia operated by Woolworths Limited.

The Big W ‘Cracker Chrissy Sales Challenge’ is an internal employee incentive program running over the Christmas period. The competition offers the top three stores Australia wide the opportunity to redesign their staff tea room.

Each store receives a ginger bread concept board which is used to visualise the weekly progress of the store’s sales. It also serves as a platform for staff to brainstorm ideas for their ideal tea room. Three tea room options were designed and printed as inspiration.

/ Brand Experience
/ Promotional Branding
/ Employee Engagement


Artisan Events

Artisan Events create unique, exceptional and memorable events.

We had a lot of fun creating this premium and contemporary brand. The challenge presented was, how to be artisan without being artisan? The reference of marble busts works as the perfect metaphor for the art, refinement and skill involved in organising events. Party hats, top hats, costumes… you name it!

/ Research
/ Brand Strategy
/ Brand Positioning
/ Brand Identity
/ Website Design
/ Stationery



DC POS

DC POS provides a simple, efficient and secure way for customers and merchants to pay with and accept bitcoin over the counter.

From branding to Point of Sale interface design, we produced a bold and dynamic brand for this pioneering product and service, leading the way for bitcoin payments of the future.

dcpos.com

/ Research
/ Brand Strategy
/ Brand Positioning
/ Naming
/ Brand Identity
/ Copy Writing
/ Website Design
/ Stationary


Connect with us.

Studio
Phone +61 413 708 617

New Business Inquiry
Anton Drazevic,
Managing Director
anton@folkloredesign.com.au