REDKEN 5th Avenue NYC / Campaigns
Redken 5th Avenue NYC is a New York based world leader in the professional beauty and hair care products industry.
The ‘Amp Up Your Style’ project was a National Advertising Campaign to promote a 3K shopping spree with Redken 5th Avenue NYC.
In support of Folklore’s positioning of ‘Amp up your style’, the campaign featured the rebellious style of the gorgeous Sky Ferreira as the face of Redken.
/ Print Advertising
/ Digital Assets
/ Point of Sale