Transform your business with design.

Branding & Social Media Marketing

Folklore is a multi-award-winning Melbourne-based creative agency specialising in branding, design, digital and social media marketing.

We design brands and brand expressions that influence thought, feeling and behaviour to create remarkable experiences.

Folklore continues to define how art and storytelling unite to influence human behaviour and build meaningful relationships between brands and people.

We develop folklore for our clients through inventive thought-provoking storytelling, inspired new design and insightful, engaging marketing.

We love what we do, take pride in our work and measure it by the commercial success it brings to our clients.

Folklore creates content worth sharing.

About Folklore

After a stellar career with top tier studios Frost, Cornwell and Precinct, Creative Director Anton Drazevic established Folklore in 2009 alongside Anthropologist and Strategist, Holly Cole.

The pair founded Folklore on a unique research based approach to commercial creativity.

Folklore is the stories, myths, beliefs and practices of a people, transmitted through word of mouth.

When your business or brand story becomes a talking point with your target market, you have made your own folklore. Here at the creative agency, we work hard to help you create, communicate, and moderate your story to help you attract new loyal customers, and successfully engage with them to keep growing your brand and business.

We excel at branding, packaging, digital and social media advertising, but we love the challenge of designing the best communication for any channel, so talk to us now to start creating your own brand folklore.

Engage more customers with social media.

Folklore’s Senior Team

Anton Drazevic

Managing Director & Partner

Anton is an award-winning Creative Director with over fifteen years experience gained in Asia, Europe, Canada and Australia. Working for world leading creative studios Emery Vincent Design, Cornwell Design and Precinct, he has led a diverse range of branding and communication projects spanning boutique to multinational businesses and organisations.

Anton has used his expertise to add value to businesses such as:

Bell Financial Group, Beer and Cider Co, Central Waterfront Properties (Hong Kong), City of Melbourne, City of Sydney, Commonwealth Games Melbourne 2006, Commercial Television Australia, Contexx, Cove Apartments Sydney, CSIRO, David Lawrence, Excelcom, Funkshen Bodyboards, Geisha Nightclub, Gelati Sky, Goldman Sachs JB Were, Hassell Architects, If (Inside Film) Awards, ING Australia, L’Oréal, Lyons Architects, Macquarie Bank, Marsh MMC, Mirvac, MLC, Multiplex, Myer, Plenary Group, RACV, Ray White, Sydney Olympic Park, Sydney Symphony, Sydney T-way Network, Seek, SP Ausnet, The Kodiak Club, The World Dubai, Transfield Services, UBS, UTS (University Of Technology Sydney), Verticon, Visa Rugby World Cup, WA Aids Council, Woodside Petroleum, Woods Baggot Architects and ZU Shoes.

Holly Cole

Strategist & Partner

As an anthropologist who has guest lectured both locally and internationally, Holly brings an academic background rarely seen in the creative services industry.

As well as teaching, Holly’s professional experience includes consulting, project management, research, analysis and informing government policy.

Holly has worked with The University of Melbourne, RMIT, Swinburne University of Technology and Victoria University, and has lead projects with Telstra, AusAID, IBM, Sensis and numerous small businesses.

Holly now focuses on the examination of consumer behaviour to inform strategies that define the creation and management of remarkable brands.

Connect with us.

Phone +61 413 708 617

New Business Inquiry
Anton Drazevic,
Creative Director
& Founding Partner